Logo Evolution
Current Logo
Vertically Stacked Logo Proposal
Horizontal Logo Proposal
Vertical Stacked Logo Closeup Mock
UA Next in Line Ad
A program that was established through a contract between Under Armour and Alleson Athletic, where I was employed, to provide readily available and cost-effective uniforms for clients with budget constraints. Our primary target audience included travel and recreation centers, as well as youth aged 6 to 18 years. This initiative focused on a mid-tier price range, emphasizing the "Center of the Participation Triangle." I was designated as the lead designer responsible for creating both stock and sublimated uniforms across various sports, including football, basketball, and baseball.